Bloomington, MN (January 21, 2008)

The Evolution of Dance has expanded its reach…offline. Judson Laipply of YouTube fame, known best for meshing popular dances into a six-minute routine, will continue to take his act to select high schools throughout the U.S. in 2008.

Dubbed “Inspirational Comedy” by those who have witnessed it, Judson Laipply speaks to high school and college students on the power of choice and the idea that life is change. Laipply has been sharing important messages about life with youth for seven years and has always incorporated his wildly popular dance at the end of his speaking engagements to illustrate his points.

“I try to help students understand how their world operates by encouraging them to see their power of choice and how that affects their life,” says Laipply. “When I started speaking, my goal was always to reach as many people as possible. Working with Campus Media Group is going to help me continue to spread my message.”

Watch Judson Laipply in action!
(6.74M QuickTime)

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In 2008, Campus Media Group, a youth marketing agency specializing in developing custom plans and programs for national brands, is working to pair The Evolution of Dance with a national sponsor to help reach more schools that cannot afford his appearance fees. This sponsorship intends to provide in-school advertising exposure, distribution of promotional materials, online cross-promotion, and a verbal endorsement from Judson Laipply.

“His program touches on poignant issues that face students today while using humor and dance to make it sticky,” says Jason Bakker, Director of Marketing of Campus Media Group. “This sponsorship opportunity has opened the doors for brands to tie into something that is relevant and fun for teens and help reinforce positive messages that teens need to hear.”

Judson Laipply’s dance performance in the Evolution of Dance is the #1 Most Viewed (All Time) Video and #1 Most Favorited (All Time) Video on YouTube. His follow-up, Evolution of Dance 2, is in development and should be released later this year. Brands interested in learning more about sponsoring should contact Campus Media Group at 952-854-3100.

About Campus Media Group

Campus Media Group is a leading national youth media and marketing agency that assists national brands develop customized campaigns that reach teens and young adults. For more information on the agency, visit them online at www.CampusMediaGroup.com, or contact Jason Bakker, Director of Marketing, at 952-854-3100 ext. 24.

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