Bloomington, Minn. – March 12, 2007 – Today’s high school and college students are always on the move. One increasingly effective way of communicating with them is through their cell phones. Ninety percent of all college students own cell phones; sixty percent of those communicate via text messaging. As text messaging grows in popularity, the smart college and company recruiters are making use of this fast, efficient form of interaction.

It has actually been determined that students communicate more with their cell phones than they do the Internet. Their cell phones are with them everywhere they go, so there’s no hindrance to their activities. Text messages can be read and sent while riding the bus or while waiting to be served in a restaurant. More than three-quarters of teens between 15 and 19, and 90 percent of early twentysomethings, regularly use their cell phones for text messaging. And they’re not just used for voting undesirable contestants off “American Idol” and “The Apprentice,” nor are they simply tools for marketing goods for retailers like Starbucks, Hershey, and McDonald’s.

Today, text messaging is a method of communication for colleges and employers seeking serious, career-minded students who want high quality educational and employment opportunities.

Campus Media Group and CollegeRecruiter.com have released a white paper to help college and company recruiters use this ever growing means of communication to help them recruit college students and recent graduates. The white paper outlines how text messaging is expanding into a means for recruiters to capture the attention of students with enticing offers of rewarding educational, internship and career opportunities.

Click here to download or view “Best Practices for the Use of Targeted Cell Phone Campaigns for College Recruiting.”

Back to Press Releases