Minneapolis, Minnesota – November 6, 2006 – Targeted email campaigns are one of the most effective and efficient tools that employers and schools can use to recruit members of Gen Y yet few college recruiters use email marketing and even fewer use it well. CollegeRecruiter.com, a high traffic career site, and leading youth media and marketing agency Campus Media Group have extensive experience in the targeting, creative, delivery, and tracking of targeted email campaigns and are sharing that knowledge in a new, free white paper for college recruiting professionals.

The co-authored “Best Practices for the Use of Targeted Email Campaigns for Recruiting” white paper guides the recruiters on key issues such how to build their own list, how to rent a list, how to design their creative, and how to ensure their targeted email campaign message.

Download white paper

About Campus Media Group, Inc.

Campus Media Group, Inc. is a leading youth media and marketing agency that specializes in reaching students on campus through a variety of integrated marketing channels. Today’s top brand recruiters, recruitment agencies and enrollment marketers choose CMG to plan, buy and manage media that reaches college and high school students.

About CollegeRecruiter.com
CollegeRecruiter.com is the highest traffic career site used by job hunting students and recent graduates and the employers who want to hire them. The CollegeRecruiter.com network of career sites is used by 5,000,000 visitors per month to find part-time positions, summer jobs, internships and career opportunities. CollegeRecruiter.com features tens of thousands of job openings and thousands of pages of employment-related articles and Ask the Experts questions and answers.

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