Bloomington, MN - January 10, 2006

In an effort to provide the most effective media channels for reaching college students on campus, leading youth media and marketing agency Campus Media Group now offers a new college bookstore channel. Advertisers searching for a unique way to reach college students in a fresh and low-clutter way can place customized inserts or small product samples into the shopping bags of on-campus bookstores. “This media option is valuable to our agency and brand partners, because it offers a great way for students to interact with a coupon or sample, bringing them one step closer to buying the product,” says Jason Bakker, Director of Marketing at Campus Media Group, Inc.

National targeting options are available within the 300-400 store network CMG offers. Since the network of college bookstores CMG works with doesn’t allow competing offers and limits the amount of advertisers in each bag, national brands can enjoy a space relatively free of ad distraction. This is extremely beneficial during peak shopping periods of college students, such as back-to-school, the holiday season, and text book buy-back.

Campus Media Group, Inc., is a leading youth media and marketing agency that works closely with agencies and national brands to reach college and high school students. This is accomplished by offering strategic planning and effective youth media and marketing channels. For more information on the company, based in Bloomington, MN, visit the agency’s web site at www.CampusMediaGroup.com.