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In
a bold extension of its offerings, Campus Media Group (CMG)
will acquire
OncampusDirect from 18:29, LLC. Today's deal will put the
power of the OncampusDirect technology and data archives
at the disposal
of CMG's college focused marketing clients. The purchase
of OncampusDirect includes the entire technology, research
and
data. In addition, CMG will begin servicing all current OncampusDirect
clients directly.
OncampusDirect currently provides online management of advertising
placement for a limited base of college campus media. Mark
Charnock, President of 18:29, says, "Our agencies share
the common vision of providing clients with expert customer
service supported by superior technology. We have always
been excited to create a real value proposition for new and
existing advertisers in the college market."
According to CMG President Thomas Borgerding, "In
the coming weeks, we will announce how we plan to integrate
OncampusDirect into our existing suite of media management
for the broad college market Campus Media Group makes available.
We expect the combination to provide unprecedented options
for advertisers to place ads, manage creative and track
placements, and for the publications to reap benefits as
well."
Regarding this new stage in the life of Oncampus Direct,
Charnock elaborates, "In the hands of Campus Media Group,
OncampusDirect now make it easier than ever to buy, track
and measure campaigns for clients at every level. By combining
the best pricing and service in the market with our OncampusDirect
technology, CMG continues to emerge as a clear market leader."
About Campus Media Group
Campus Media Group Inc., the leading
national media planning and placement agency specializing
in college marketing, delivers
Youth Media & Marketing that helps marketers develop
and execute college advertising campaigns through a variety
of integrated media. For more information on the company,
based in St. Paul, Minnesota, call 651.641.0133 or visit
the firm's Web site at www.campusmediagroupinc.com.
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